[Podcast] Brewing a Boycott: Collective Activism and the Decades-Long Coors Beer Boycott

Dr. Allyson Brantley explains how large and diverse groups joined together for a decades-long consumer boycott of the Coors Brewing Company to fight against its union busting, discriminatory hiring practices, and politics. Brantley is an assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne and author of Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism.

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AFSCME Office of the President: Gerald W. McEntee Records
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Bob Barber Papers
Farm Labor Organizing Committee (FLOC) Records
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Michigan Coalition for Human Rights Records
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Related Resources:
https://uncpress.org/book/9781469661032/brewing-a-boycott/
">Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Episode Credits
Producers: Dan Golodner and Troy Eller English
Interviewer: Dan Golodner
Interviewee: Allyson Brantley
Music: Bart Bealmear